Apple announced today that they’re dropping the price on the 1GB iPod Shuffle to $49 and they’re adding a 2GB model for $69 (available soon).

“It’s the world’s most wearable music player, and the 1GB iPod shuffle — just $49 — is now the most affordable iPod ever. It also has a new 2GB sibling that costs just $69 and allows customers to wear even more music on their sleeves. Or belts. Or lapels. While the 1GB iPod shuffle is available immediately, the 2GB will be available later this month. Both models come in five colors — silver, blue, green, purple and a (PRODUCT) RED special edition) — weigh just half an ounce, and are just half a cubic inch in volume.”

At the moment there is no news on a UK price drop. (Yet)